The HOPPE Brand

HOPPE has been pursuing a brand-name strategy since 1979:

• Brand-name as a registered trademark
• HOPPE products bear the logo 
• Consistent quality standards (or improved standards as a result of technical developments)
• Uniform visual appearance (Corporate Design)
• Widespread, enduser-oriented distribution (ubiquitous brand)
• Enduser-oriented advertising

A brand-name product keeps its promise of quality to the customer (e.g. distributor, retailer, OEM, installer and enduser).

From a basic functional element to the ambiance in every detail.

You can find the HOPPE brand at wholesalers, at carpenters/joiners and at many DIY stores in your area.

 
Regarding the “HOPPE – Handle of excellence.” brand product, the following product features are distinguished: Brand attributes, Special attributes, Product attributes and Certification marks.

Brand attributes

• distinguish all HOPPE products
• convey the brand promise:

Special attributes

• underline a unique selling proposition or an essential additional benefit of the HOPPE brand product

Special logo

• distinguishes HOPPE products that feature the HOPPE Compact System

Product attributes

• present important information on a product or a benefit of the product
• are identified with the pictograms designed by HOPPE

Certification marks

• identify the products that have been tested by a certification body
• are known trademarks
• apply internationally and regionally