makes them recognisable as such – and thus as the fulfilment of a promise of quality to everyone who uses our handles.
Product Lines
HOPPE divides its product range into three product lines – duravert, duraplus and duranorm. The classification is based on technology, design, material and price.
duravert – for the discerning
duravert stands for high value appeal and independent design – still hand-finished in places! The word duravert is a combination of two Latin terms: dura = consistent, firm, and vert (from vertex) = peak, tip and stands for the top price level.
duraplus – more than usual
duraplus is our most comprehensive product line. Here you will find functionality, the widest range of products, appealing shapes – at the most interesting price level. dura = consistent, firm, and plus = more, stand for the clear “more” offered by this product line compared to the average of the market.
duranorm – consistently good value
duranorm stands for pure economic efficiency. A streamlined product range rounds off our offerings in the highly competitive lower price segment. The products are designed for simple and efficient use. The meanings dura = consistent, firm, and norm = guideline, benchmark reflect this claim.
