In 1952, Friedrich Hoppe founded a company for the production of door hardware in Heiligenhaus near Düsseldorf, the former heartland of Germany’s lock and hardware industry. Two years later, Friedrich Hoppe moved the company to Stadtallendorf near Marburg (Hesse), thereby setting the course for further expansion. Learn more about HOPPE on this website or in our Company Profile you can download here.
In September 1949, following his release as a prisoner of war in the Soviet Union, Friedrich Hoppe made his way to Heiligenhaus (near Düsseldorf), the former heartland of Germany’s lock and hardware industry and the place where his family had settled after being expelled from their native Silesia.
Overview of the development to date
In 2012, the company’s strategy project – its “most intensive fitness programme” to this day – was launched with the aim of renovating structures in order to optimise the efficiency of the processes and thus to maximise customer benefit. The entire package included about a dozen individual projects and had an effect on every area of the company. A central project was the optimisation of production, which bundled the competencies of the production facilities and focused each factory on its own particular strengths. As one of the results, production of all brass hardware was concentrated in a single factory, with the plant in St. Martin having to be closed in 2013. The biggest change occurred at the factory in Crottendorf, which became the logistics centre for the whole HOPPE Group.
International marketing by HOPPE AG in Müstair with its subsidiaries in France, Spain and China (Hong Kong) was strengthened from 2002, with the founding of several different representative offices. A further step in the expansion and the reorganisation of marketing structures followed within the framework of the strategy project. Subsidiaries and representative offices in Russia, Ukraine, Turkey, the Middle East, Austria, China (Shanghai), Finland and Sweden form the basis for even more growth.
Since 1979, in line with the expansion of the company, HOPPE has been pursuing a brand name strategy, aimed at familiarising end users with the Handle of excellence as a design feature on doors and windows. The corporate design created then was subtly modernised on the occasion of the company’s 60th anniversary. The aim of the multi-brand strategy, also developed in 2012, is to strengthen the core brand “HOPPE – Handle of excellence.” through clear differentiation and to develop market and product segments that cannot be reached by the core brand with “ARRONE – The complete range”, the product brand.
In 1992, the pioneer himself officially handed over control of the HOPPE Group to his sons, who had proven they were up to such responsibility, after working successfully together with him. Both had decided from the beginning to carry on with the business and were trained accordingly.
Through the Holding, both company owners jointly run the HOPPE Group. It’s here where strategic decisions are made prior to ensuring their implementation in the national companies.
Christian Hoppe, the eldest son of Wolf and Hedda Hoppe, officially joined the company in 2012, securing the continuation of HOPPE as a company run by the owning family into the third generation.
What stands out in the HOPPE Group, despite its present size, is the friendly, personal atmosphere and general air of congeniality throughout the company as a result of its family ownership. This was also noticed by the former President of the Federal Republic of Germany, Mr. Horst Köhler, when he visited the HOPPE plant in Crottendorf on 9th December 2005. He took an interest in the discussion of general economic and strategic ideas, as well as touring the production facility and getting to know the apprentices. In talking to employees, he was able to discover that the fundamental ideas about the value-based and purpose-oriented company leadership, presented to him earlier, can be felt in day-to-day working life.
And so the company has grown from modest beginnings in Heiligenhaus to a worldwide business with headquarters in Switzerland since 1993. Today, the HOPPE Group, with its seven production plants plus sales offices in Europe, the USA and Asia, is one of the leading hardware producers in the world.
In making sustainability a priority in the way business is conducted, not just financially but in social and ecologic matters too, coupled with over sixty years’ experience in developing, producing and marketing hardware, it has been possible, with continuing globalisation, to increase the survivability of the HOPPE Group, even in times of turbulent markets.